RAU -- Purpose

Purpose

Some insist that award programs should have a separate "mission" and "purpose." Others think that the two terms basically mean the same thing. Here, we will simply discuss "purpose" in a general sense, and let you decide if you need to conceive a separate "mission."

The purpose of your award program is important to consider as you begin. It is an explanation for the existence of your awards program, as well as an illustration of your program's aims and your expectations. Besides being helpful to award seekers (if you choose to explain this on your site), it helps to clarify and focus your thinking as you begin to build your program.

To be effective, your purpose must be crystal-clear, easily understandable, ethical, and written in simple language. Each and every visitor should be able to clearly understand your purpose. If your program does not contain a formal Mission Statement (and not all of them do), your may spell out your purpose in a less-formal introduction.

Some things that you might consider regarding your awards program's purpose:

What kind of sites do you wish to review?

What do you expect from the sites you review?

What are the reasons for your expectations?

How do current Internet design standards and web practices compare with your expectations?

Can you practically and fairly review sites to see if they meet your expectations? What (if any) tools will you use to evaluate sites?

AWARDS THEORY MENU: Before You Begin . Purpose . Award Type . Award Design . Criteria . Privacy Policy . Ethics . Ratings

MAIN MENU: Home . What's New . Awards Theory . Web Site Theory . Other Resources . Articles . Support RAU . About RAU . Privacy . Legal . Contact