We live in an age where a lot of
personal information is accessible over the Internet.
Unfortunately, we also live in an age where unscrupulous and
unethical people may try to use other people's personal information
for financial gain or for other illegal or immoral purposes.
Every day, we hear of yet another Internet scam where people have
had their money or identity stolen. Some sites which people
visit are known to sell lists of collected email addresses to
advertisers, who proceed to fill their mailboxes with unwanted
spam.
In light of the above, visitors to your site are justifiably
concerned about what you intend to do with information that you
collect from them. To answer these concerns, it has come to
be regarded as good practice for web sites that collect personal
information from visitors to post a privacy policy. In
some countries, the posting of such a statement may be required by
law. (An example would be the USA's Children's Online
Privacy Protection Act, or COPPA, concerning the collection of
information from children under age 13.)
Your awards program, by definition, will have to collect some
personal information from visitors. Regardless of whether or
not it's legally required, the posting of a privacy policy on your
site is considered to be good ethical practice for an award
site. It also shows courtesy and respect to your site's
visitors.
Simply stated, your privacy policy should tell the viewer what you
intend to do with all personal information collected by your
program or site. They also need to know if third parties
could access any of the information. It's also a good idea to
talk about any security procedures you use to guard the information
that you collect.
Your policy should also provide an easy means of contacting you if
the viewer wishes to know what information you may have about them,
or if they wish to have their personal information erased or
destroyed.
Here are examples of personal information which you may collect in
the operation of an awards program:
An applicant's name;
Their email address;
Anything else you require on an awards application;
Guest book entries.
Here are a few items regarding the
collection of personal information which may not occur to
you:
Does your site use cookies? If
so, what kinds of information is stored on them?
If your site carries advertising, do
the ads use cookies or download software to the viewer?
Do you use off-site resources, such
as mail forwarders, guest books, image galleries, site counters or
trackers, etc.?
Note that last item. Be
careful to consider resources that you use off-site as you write
your privacy policy. (As an example, the site you are reading
does not use cookies, but the site that hosts our guestbook
does.)
Also consider the practices of sites
to which you link. It is good to suggest to the viewer that
they consider the privacy policies of the sites they visit if they
follow links from your site.