So what kind of awards
will you be giving to your successful applicants? You will
need to think about three factors concerning the awards you will
use in your program: the format of the awards you will offer, the
type of awards you will present, and the design of the
awards. We will also discuss Nominee Badges.
Format
The format of awards presented by
awards programs is most typically a computer graphic, such as the
one seen below. Probably 99.9% of web awards programs today
give computer graphic awards. They are inexpensive, can be
awarded by a simple email attachment or by a visit to a special
page on your site, and can be linked to your web site, which can
attract other award seekers.
There are a very few awards programs
which present non-computer graphic awards to some or all
winners. This may be presented in addition to or instead of a
computer graphic award. We have seen trophies, paper
certificates, artwork and even cash presented to winning
sites. (Most of the programs who give these types of awards
have entry fees, but a few don't.)
You have a lot of choices here.
There are several types of awards currently in use by web awards
programs. Some programs may use combinations of these
types. These include:
Stand-Alone Awards.
These are typically the only award given out by a program.
Applicants are good enough to receive your award, or they
aren't. It's all or nothing.
Competitive Awards. Web sites which apply during a
specified time frame (one month, three months, a year, etc.)
compete against each other for the awards. Typically First
Place, Second Place, etc. is awarded.
Tiered Awards. Applicants are usually scored on some
type of point system. The award that they win depends on how
many points they score. Some typical tiered award programs
designate awards by metals (Gold, Silver, Bronze, Platinum, etc.),
by gemstones (Ruby, Emerald, Diamond, etc.), by stars (1 Star, 2
Stars, 3 Stars, etc.) or by some other arrangement. Many
tiered awards programs also offer some type of Merit Award, given
to sites that don't quite qualify for the lowest tier, but are
still worthy of recognition...sort of an "honorable mention."
There are a large number of methods for determining the winners of
a Merit Award.
Best Of The Best Awards. These are usually selected
from previous winners of an award and granted special recognition,
such as Site Of The Month, Site Of The Year, etc.
Category Awards. These are awarded to applicants
according to the theme of their site (Best Dog-Related Site, Best
Book-Related Site, Best Education Site, etc.). We have seen
awards programs which offer more than 25 different category
awards!
Honorary Awards. These are not the same as giveaway
awards (below). Usually it is not possible to apply for the
honorary award. They are presented by the awards program to
certain web sites or individuals for specific special achievements
of some kind. Their presentation is usually a rare event.
Voting Awards. A site must receive a particular number
of votes from its visitors in order to win your award. (This
type of award is not looked upon favorably by many in the world of
awards, since the award results from a popularity contest rather
than any skill on the part of the webmaster. In fact, unscrupulous
webmasters have been known to trick their visitors into clicking on
a link to vote for them!)
Giveaway Awards. Anybody who wants an award from you
gets one, whether or not they even have a web site. We have
seen several sites that say something similar to, "If you think you
deserve an award, copy this graphic and put it on your site, linked
to my site." (This, too, is frowned upon by most in the world
of awards. It is considered a rather shameless attempt to get
links to one's site, and is a practice to be discouraged.)
Some sites use autoresponders to send awards to every single
application they receive. (Presumably, a lot of spammers
receive awards from these sites.)
Awards by Spamming. This is the practice of sending
out your award graphic to a large number of sites, hoping that some
of them will put the graphic on their site and link it to your
site. This is considered by most awards masters to be an
unethical practice, and will destroy the credibility of your awards
program.
Some awards programs choose to use
Nominee badges. This is a badge that may be placed on a web
site that has applied for an award, but not yet been
evaluated. Some programs allow anyone who has applied for
their award to place a Nominee badge on their site; some set
certain conditions for use of a Nominee badge. (For example,
a site may allow the Nominee badge to be posted only after a site
has cleared a preliminary evaluation.)
The design of a Nominee badge may be
similar to the actual awards, or may be a different design and/or a
different size or shape.
An advantage of offering Nominee
badges for your awards program is that it's a way of getting extra
links for your site out there. Some people who apply for the
award but don't win forget to take the Nominee badge down, or may
intentionally leave the badge on their site, so you may have a
long-term link.
However, there is a major
disadvantage to the use of Nominee badges. It is a given that
people who can't possibly win your award will apply for it.
This means that your Nominee badge may be displayed on some
incredibly awful, hideous web sites -- even sites which are engaged
in pornography or other illegal or immoral activities. And
because they may leave the Nominee badge on their site for a long
time, a visitor may come to associate your award program with that
web site, rightly or wrongly!