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Article 7: Secrets: Are They Really Necessary?

by Larry Harrison
Copyright � 2005 by Larry Harrison.  All rights reserved.

There are all kinds of secrets.

Children say, "Cross my heart, hope to die.  I promise not to tell."

Your wife gives you $100 a week for your expenses.  Each week you hold back ten dollars, until you have saved the needed amount to buy an attachment for your camera.  Then you take the secret money out of the secret compartment in your wallet.  Off to the mall you go.

Then we go up higher in the echelon of secrets -- the federal government of a country.  These secrets are not only secret, but top secret.

Secrets, secrets, secrets.  Of course, the secrets are made to protect us.

Without holding back any further, this leads me to secrets and awards programs.  Now, you may ask, "Are there top secrets within the awards programs?"  I must answer this with an abrupt "yes."  I have seen them.  I must admit that my first acquaintance with a top-secret awards program was quite a shock.  Most places block you from ever getting in by means of a user name and password.  But this was different.

In November of 2004, I began my quest for awards.  I, as others have done in the past -- you tell the truth now -- skimmed through the disqualifications and criteria.  Yes, I did.  I skipped the purpose and the rest of this anatomical body with many different parts (an awards site is a living thing, you see).  As soon as I get to the application form, I begin my typing.  I get all the way to the bottom, and then I see something very scary.  "You forgot the secret word."  To make matters even worse, the warning is in red.  Not just red, but blood red.  In other words, "Do NOT go beyond this point."  If I try to escape, will I get the dreaded Awardum Secretum Wormus?  I must find this secret word.

I go back to criteria -- very logical.  Nothing.  I go to the disqualification page -- ummm, logical.  But again, I do not see the secret word -- nothing.  I go back to the application.  At the very top, I see instructions that if I went to this page without having gone through the purpose page, my application would be denied.  Fear was before my face.  I could tell it was fear because I was looking at it in the mirror.  Fear was staring back at me.  The last time I was denied, I was told that I would have to wait five years.  I really did not know if the awards program would even be present in five years.  All right, I stretched it; I had to wait 6 months.

Sorry, I was a little off track.

I backed out and went to the purpose page.  I went to the graphics page, the ethics page, the copyright page, and on and on and on.  The application page never showed up.  As a matter of fact, the secret word never showed up.  I backed out to the purpose page.  Well, maybe I missed something.  I tried again.  Again, I see nothing.  "OK," I say to myself.  "Where is it?"  I start all over from the very first entrance page for the awards program.  I search each page.  Nothing.  I go to each page, and click the review source button.  I click the "find" button.  Still, I see nothing.  Now, I am getting mad.  Where is that SECRET WORD?

I take a deeeep breath.  I count to ten.  I exhale.  Let's do this again -- a fresh view with planning.  I do not care about the award  any longer.  My reward will be locating that secret word.  I do not care if this kills me -- I love challenges.  I move my cursor across each page.  I go to the disqualification page.  I see the word "criteria."  It's a link.  You could not tell this was a link.  The word was not underlined nor of a different color.  This clicks me to a criteria2 page.  I come across the words, "Now is the time to apply for the award."  Again, there was neither underlining nor change in color of the font.  I click.  It's the application page with no red warning sentence, but a statement to type in the secret word.  The secret word was in parenthesis at the end of this sentence.  The secret word was "Secret."

I had searched for an hour and a half.  I was not going to be beaten.  I won.  Not the award, but I found the secret word.  My award should have been a white space within a frame.  I would always know what it was for.  I would have told my visitors that it was a Top Secret Award.

I have come across several sites which required the secret word or secret phrase, or be disqualified.  The majority of the award sites states that the main purpose is that it requires an applicant to read everything.  I try.  I mean it.  I really try to read everything, but I cannot.  Once I have read criteria page 1, and then have to read criteria pages 2, 3, and 4, I am tired.  Then, I must read the disqualification pages 1, 2, and 3 -- sorry, but this is too much.  I am guilty; I skim and scan the pages.  Why do I keep going?  I really want that award.  I love it.  It is so different and nice.

I tried using the secret word on my site in the beginning.  I disqualified three very nice sites right at the "get-go."  I did the big  "DISQ" just because of that stupid secret word.  I immediately removed this from my application.

If you have the secret word on your site, don't hide it.  If you want an applicant to read the criteria, place the word into your criteria.  If you want the applicant to read the disqualifications, place another secret word on this page.

Do you really need a secret word?  This is your decision.  I may or may not apply to your site.  In reality, what was the real purpose of the awards program?  Have we forgotten?  Again, your decision.

Secrets. Are they really necessary?

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About The Author

Larry Harrison is a retired U.S. Naval veteran with 25 years of service, who is now a middle school social studies teacher.  He presently has an awards site (Amateur Astronomy Awards Program) and a personal site (My Telescopes and CCD Cameras). 

Larry is also an editor for DMOZ.org (editor for approximate 2500 web sites), a continuing education instructor for basic HTML, WebRing owner of Astrophotography Tutorials, and an evaluator for Vision Site Design Awards.


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